Founder / GEO Specialist
torben@sikte.ai
Who is Torben Brenden Pedersen?
Torben has extensive experience in web development and specialized expertise in GEO. He helps businesses adapt their digital surfaces to a new search reality, where AI increasingly influences which sources and companies get surfaced. He is especially focused on the technical and structural factors that strengthen visibility in AI search — among them website structure, semantics, and how content is understood by different AI engines.
Latest posts from Torben
AI visibility
Schema Markup for AI Visibility: A Practical Guide for Businesses
Many businesses think of schema markup as something SEO teams add to a website to help Google understand products, articles, reviews, and FAQs. That’s true, but in an AI-driven search landscape, schema is also one of the clearest ways to tell machines who you are, what you offer, who’s behind the content, and how your pages relate to real-world entities.
Torben Brenden Pedersen
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AEO – Answer Engine Optimization
How to Improve AI Visibility: Analysis, Foundation, and Growth
Work on AI visibility in five steps: 1) analyse how AI describes you today, 2) prioritise 5–10 questions and 3–5 high-value pages, 3) rebuild those pages answer-first, 4) use consistent terminology across your site, and 5) measure and improve monthly.
Torben Brenden Pedersen
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AI visibility
How to Measure AI Visibility: 5 KPIs Companies Should Track
Measure AI visibility with five KPIs: mention rate (how often you appear), citation rate (how often you are cited as a source), share of voice (your share versus competitors), sentiment (how you are described), and business impact (branded search, leads, conversions). Start with 10–20 fixed questions tested monthly.
Torben Brenden Pedersen
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